I recently read in Allure that “83% of millennials believe business success should be measured by more than profits.”
While I agree with the thinking, the truth is – every business needs to be profitable (or it’ll fail faster than you can say “flash sale”). That’s why it’s important to learn the 3 Ps to success: Passion, Purpose, and Profits.
How to find Success through Passion, Purpose, and Profits
Whether you’re a part-time blogger, a full-time consultant, or a boot-strapped entrepreneur, becoming successful can sometimes feel like a magician pulling off a magic trick (for the first time).
Fortunately, two of the world’s brightest business coaches, Brad Sugars and Monte Wyatt (the authors of the new book Pulling Profits Out of a Hat), are excited to share strategies on becoming successful.
While I love learning skills that benefit my life and company, I find most business books to be dry and boring. Filled with data-driven chapters that lull me to sleep, many business books are anything but inspiring. But not this one!
It’s an easy-to-read book that’s filled with pearls of wisdom. Plus, it even has fun, colorful illustrations!
The book shares tips on:
- Business Development
Here are 3 tips from the book.
- “Your business strategy is your articulation of the way you do business. It consists of two parts: where you want to go (your goals), and the roadmap that gets you there (your plan). Strategy is about skillful management that attains an end. And that end is more than margin, profit, or revenue – it’s sustainability: your business outlasting your competition, and ultimately, you.”
- “The more a business focuses on customers instead of sales, the more likely it is that the business will succeed. (By focusing) on your relationship with your customers, not only will you learn what led them to buy from you in the first place, you’ll also learn what keeps them coming back.”
- “The bottom line of business is having an emotional connection while being sustainable, predictable, stable, & consistent. If all you’re thinking about is profit, you’re basically thinking that if you don’t quickly grab what you can, you’ll end up with bupkis. This leads to the unfortunate and shared belief that every business functions like a commodities market. It’s a win-lose mentality.”
Below are 3 questions the authors want you to ask yourself.
- How do you define business success?
- What process do you follow to make business decisions?
- What’s the possible impact of exponential growth on your business, your team, your community, and your personal life?
Whether you’re starting a new company or want to better monetize an existing business, it helps to think out of the box. That’s why a shift in perspective can inspire new ideas.
Finding Success through an Authentic Approach
When I launched Inspirations & Celebrations in 2011, I didn’t have a business plan or a strategy (as it was a hobby). But over the years, my passion for I&C led to the creation of a mission statement that serves as the foundation for everything I create for this platform.
This “ethos” has helped me focus on brands and people that resonate with my values while benefiting my readers. This strategy reflects the belief that “your vibe attracts your tribe” – and I feel that holds true, even in business.
By focusing on passion, purpose (and profits), it keeps me inspired to create content that educates, empowers, and enlightens readers – which is the whole purpose of Inspirations & Celebrations.
If you’re looking to take the next step in your career, Pulling Profits Out of a Hat can help you become more successful. Just remember (like the book says) – “adding zeros to your company isn’t magic”!
This article was originally sourced from here.